Deixic / Brand kit

Control AI agents in production.

The practical reference for using Deixic in product, press, and partner work: name, mark, color, type, and voice.

deixic01 — signature
deixicControl AI agents in production.
lowercase / open / readablev1.0

01 / The mark

Use the name as written.

Deixic is always lowercase in the wordmark. Give it room to breathe, keep the letters unmodified, and use the app mark only where a square format calls for it.

deixicControl AI agents in production.

Light canvas / default use

deixicControl AI agents in production.

Dark surface / product use

02 / Color

Canvas, ink, black.

The palette is grey scale. Ink on canvas carries the page; canvas on black carries the panels. Status colours appear only on a recorded state such as waiting or approved.

Canvas

Primary page background

#FAFAFA

Surface

Cards and panels on canvas

#FFFFFF

Ink

Text, buttons, and links

#171719

Black

Full-bleed panels, footer, and product chrome

#080808

Muted

Secondary text on canvas

#6B6B70

Line

Hairlines and tile backgrounds

#E4E4E7

03 / Type

Use type to separate the promise from the evidence.

Display type is light and large so the promise reads first. Interface type keeps the product easy to scan. Mono type is for recorded values only: agents, targets, amounts, and times.

DisplayInter Tight

What happened after the action?

InterfaceInter

See spend, agent status, approvals, and activity together.

EvidenceJetBrains Mono

coding-agent · terraform apply · production/networking

04 / Voice

Lead with the category and buyer job.

Write for the AI platform or security leader responsible for agents with production access. Explain the business job before implementation details such as receipts and evidence.

SayAvoidWhy
Control AI agents in production.Govern your entire AI estate.Name the category, buyer problem, and environment.
Sensitive changes pause for approval.One source of truth for everything.Describe a concrete product outcome.
Missing cost detail is flagged.AI spend, solved.Be specific about what the screen shows.

05 / In practice

Put status, spend, policy, and approval on the page.

Keep the action concrete: agent, owner, tools, cost, approval, evidence. Let the layout show the decision and what supports it. Deixic should feel composed, direct, and easy to check.

Share the system

Keep the product story consistent.

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